Icelandic Village

Íslensku Þorpið

A project made in collaboratin with Háskóli Íslands
(e. University of Iceland)
2012

Supervisor: Halldóra Guðrún Ísleifsdóttir
Design work made with Margrét Guðmundsdóttir

Target group: International students
Key words of the brand: fun, young, educational

The Icelandic Village program is a novel way to learn Icelandic as a second language at the University of Iceland. Students rehearse Icelandic conversations in classrooms before going out into the community
to practice in real-life situations. The staff at participating companies of the project welcome the students and only speak Icelandic during the encounter.

The project started in January 2012 and is in its experimental stage until June 2013. During this time the logo was designed, the workbook featuring illustrations, instructions, work field and activity cards were also designed and published. All the project materials are given to students in a bag (see opposite page).

Promotional work included the placement of the Icelandic Village logo on the store windows and glass doors of participating businesses of the project. In addition, promotional flyers were distributed in public places, libraries and cafes.

The Icelandic Village workbook

The idea of the logo is based on the key elements of the program: meet, record, speak and share. A red circle is placed in the centre to represent the meeting point and a record button. Talking bubbles inside the rounded shape of the logo create an image of the Earth, which shows the connecting nature of the program.

The logo was printed inverse on doors and windows at all business, which are a part of a course

Each company participating in the project is represented by an icon in a talking bubble. These symbols are used in the workbook to indicate to students where they can be expected to use particular new words and phrases in Reykjavik.

Special t-shirts were designed for the official launch of the Icelandic Village project on the Day of the Icelandic Language at The University of Iceland. One of these t-shirts were presented to the President of Iceland. On the photo – the first lady of Iceland.